A substantial investment from Swedish financial services group Söderberg & Partners strengthens rockwealth’s ability to support advisers who want to build their own evidence-based advice business with a guaranteed exit strategy from day one.
Financial planners spend their careers helping clients plan for retirement. They run cashflow projections, stress-test spending assumptions, and guide people towards the day when work becomes optional. Yet most advisers have no credible exit plan for themselves.
“I’ve yet to see many examples of advisers taking the advice they give their clients,” says Tim Horrocks, founder and managing partner of rockwealth. “Developing a sensible exit strategy and leaving your business in good hands is often left until the last minute and by then your options are limited.”
When the time comes to step back, the choices are often bleak. Consolidators will buy your client book, but their fee structures, investment philosophy, and approach to clients may conflict with everything you’ve spent years building. Walk away and your clients get handed to whoever pays most. Stay too long and you burn out.
As Tim puts it: “The main dilemmas are: who am I going to sell this to? Can I sell it, or do I need to walk away because the purchaser wouldn’t align with my beliefs? Can you look after your own family and do right by your clients at the same time? Most of the purchasers available are large consolidators who are unlikely to match your philosophies.”
Our new partnership with Söderberg & Partners changes that equation.
Söderberg & Partners invests in rockwealth
The FCA has just approved a substantial investment from Söderberg & Partners, a Stockholm-based financial services group founded in 2004. With around 5,000 employees across Europe, Söderberg has built its reputation by backing entrepreneurial advice firms while preserving their independence and local identity. This isn’t a consolidator looking to impose a house style. Their model is to provide capital, infrastructure, and support then step back and let advisers run their businesses.
Joakim Bornold, a spokesman for Söderberg & Partners, explains the rationale: “Söderberg has invested in rockwealth because we see a strong cultural alignment and a shared commitment to long-term, client-focused advice. We believe rockwealth is exceptionally well-positioned for the future, and we’re genuinely excited about what we can achieve together through this partnership.”
For rockwealth, the investment accelerates growth and strengthens the infrastructure available to every adviser in the network. For advisers considering their next move, it offers something more valuable still.
What this means for advisers who want to own their own business
The Söderberg investment reinforces two things that matter most to anyone contemplating independence: support to launch, and a clear way out when the time comes.
Independence with infrastructure
rockwealth helps advisers establish their own FCA-authorised firms. You own your business, your client relationships, your future. But you’re not building from scratch. Compliance support, a proven investment philosophy, technology, and marketing infrastructure are already in place. The capital backing from Söderberg means that support can now go further.
“Being part of rockwealth means you can get on with the financial planning job on day one, rather than worrying about running the business,” says Tim. “We take a lot of the weight off from establishing the company, to processes and procedures, agreements, contracts, HR support. We’ve done it numerous times. We’re set up to help you start and concentrate on the job you enjoy doing.”
This model appeals to advisers who’ve reached a turning point. “You’ve got to a point where you really want to run your own business,” Tim explains. “You’re entrepreneurial. You want to grow something for your own benefit, rather than someone else’s. You want the freedom to choose when you work, when you go on holiday, the kind of clients you want to work with. It’s about taking control of your own destiny.”
A guaranteed exit from day one
Here’s the part most advisers don’t think about until it’s too late. rockwealth guarantees to buy your equity when you’re ready to step back, whether that’s a full exit on a single day or a phased transition over time.
“You can know what your exit will look like from the outset,” says Tim. “You can know what the value will look like over time. And you’ll know you’re leaving your clients in good hands, with someone who shares the same beliefs you do. You can build that into your own financial planning.”
Think about the advice you give your clients every day: plan early, know your numbers, don’t leave it until the last minute. This is simply taking that advice yourself.
Philosophy alignment
None of this works without shared values. “People who join rockwealth believe in three things,” Tim explains. “A clear investment philosophy, low-cost, evidence-based portfolios. A transparent fee structure, fixed fees that work better for most clients. And genuine financial planning cashflow-led, built around clients’ goals and objectives.”
If those principles don’t match your convictions, rockwealth isn’t the right fit. If they do, you’ve found a home where you can build something that lasts and exit on your own terms when the time comes.
A model that’s working
rockwealth now operates 14 offices across the UK: Brighton, Reading, Cambridge, Norwich, Leamington Spa, Cardiff, Leeds, Harrogate, Wharfedale, Edinburgh, Aberdeen, Lake District, Cambridge, and the original office in Cheltenham. At least three more offices are planned in the coming months. Client assets under advice are approaching £1 billion.
“Scale gives clients better price points,” says Tim. “We get better deals on investment platforms and discretionary fund management fees. A client in a new office gets all the benefits of our existing clients in terms of the prices they pay which is less than a lot of firms.”
The investment from Söderberg & Partners accelerates this growth while deepening the infrastructure that supports every rockwealth adviser.
Interested?
If you’re an adviser who believes in evidence-based investing and the life-changing benefits of financial planning, and you want to explore building your own rockwealth business, we’d welcome a conversation. No pressure, no hard sell, just an honest discussion about whether this model could work for you.
Contact Tim Horrocks at rockwealth, or message him on LinkedIn, to find out more.
Financial Adviser in Cheltenham
rockwealth is an evidence-based and fee-only IFA and Financial Planning firm situated in the heart of Cheltenham, Cotswolds.About: rockwealth IFA, is based in the centre of Cheltenham. As a financial planning firm, we can help with many financial services, from independent financial advice, pension and retirement advice, investment advice and inheritance tax planning.
Interested to work with us?: We offer an Initial Discovery Consultation, completely free of charge and without any obligation. You can visit us at our office, schedule a video call, or call us on: 01242 505 505.
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Find rockwealth at: rockwealth, 3 Imperial Square, Cheltenham, Gloucestershire, GL50 1QB..